Sepehr Vaez Afshar

XR · GAMES · HERITAGE

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PLAYER 1Ph.D. Informatics · University of Illinois Urbana-Champaign

XR and UX researcher in serious games, digital heritage and museum technology.

Main quest: make cultural heritage playable. Side quests: serious games, XR and museum tech. Current boss fight: the Ph.D.

About

Character sheet: architect by training, informatics researcher by upgrade.

Current class: Ph.D. student in Informatics at the School of Information Sciences, University of Illinois Urbana-Champaign, advised by Prof. Laura Shackelford. Specialization: data analytics and information visualization.

Origin story: architectural engineering (Azad University), then landscape architecture (Istanbul Technical University), then historic preservation (Texas Tech). Along the way I unlocked two startups and a research practice built around serious games, XR and data-driven heritage.

Current party: Ph.D. researcher and, since fall 2026, research assistant to Prof. Laura Shackelford at the In/Situ lab; until August 2026 Associate Producer & XR Lead at the Game Studies and Design stu/dio; founder of the IMMERSE Graduate Student Council.

  • Research interestsGame studies · Extended reality · Cultural informatics · Museum technologies · Data analytics · Gameful learning
  • EducationPh.D. Informatics, UIUC (2024–now)
    M.Sc. Architecture, Texas Tech (2024)
    M.Sc. Landscape Architecture, ITU (2022)
  • LanguagesEnglish · Persian (native) · Azeri (native) · Turkish

Selected work

Quests completed: prototypes, games and exhibitions.

2026 · Researcher & Developer

Skopiora XR: the Bitong experience, an open AR pipeline for museum artifacts

A web-based 3D/AR experience for a carved bamboo brush pot (a bitong) from the Spurlock Museum. Visitors open it from a QR code with no app install, tap numbered hotspots and read each detail’s story without leaving the scene. Built on Three.js/WebGL so that small museums can reproduce the whole pipeline without paid tools.

  • Three.js
  • WebGL
  • WebAR
  • Photogrammetry
  • Museum technology
2026 · Designer & Developer

Beneath the Stone

A low-resource, text-based game for the ethical digital representation of marginalized heritage sites. Developed under Prof. Shackelford; accepted at SIGraDi 2026.

  • Text-based game
  • Ethics
  • Heritage
2022–2026 · Researcher & Developer

DIGITAGE: Henry Trost's buildings

An interactive map of the Trost & Trost buildings of El Paso: 60 selected entries (203 in the audited corpus) you can filter by type, condition and listing label, follow through a 1902–1939 timeline, and export. It began as a 2022 Processing prototype built from mined data, presented at APT 2023 Seattle with a student scholarship; the 2026 edition is a new, accessibility-minded web version.

  • Data mining
  • Visualization
  • Digital heritage
  • Accessibility
2024–now · XR Lead, then research assistant

VRchaeology

NSF-funded VR simulation platform for archaeology education. As a research assistant I work on UX evaluation and playtesting, and I co-created the gamified field-season course app (GSD 282) with quests, a points planner and a semester map.

  • VR
  • UX evaluation
  • Gameful learning
2024–2026 · Associate Producer & XR Lead

VR Rocketry

An immersive, simulation-based VR experience where students design and launch their own aircraft or rocket and watch real-time aerodynamics. At the stu/dio I coordinated production across three externally funded projects, this one among them.

  • VR
  • Simulation
  • Game production
2026 · Associate Producer

Mo Sho

A sponsored, interactive live-performance platform for real-time audience engagement. As associate producer at the stu/dio I owned scope, budget and the coordination with the sponsor and the team.

  • Live performance
  • Audience engagement
  • Game production
2021–2022 · Developer & Researcher

Digital Caravanserai game series

Serious games on the Silk Roads: The Sericum Via (best presentation, ASCAAD 2021), Anatolian Journey (Ivan Petrovic Prize, eCAADe 2021) and Khan Game (CAADRIA 2022), plus SU and Online Footprint.

  • Twine
  • 3DVista
  • Serious games
  • Learning rate
2021–2022 · Co-founder & CTO

OyuNest

A web platform giving game designers, developers and artists a shared design language for virtual environments, based on landscape-architecture methodology (patented in South Korea). Funded by a $25,000 TÜBİTAK 1512 grant.

  • Startup
  • TÜBİTAK
  • Virtual landscape
2023 · R&D Intern

G[AI]mified ArchViz

At JHP Architecture (Dallas): an interactive architectural visualization in Unreal Engine 5.2 with an AI-driven NPC, plus a proof of concept for moving projects from ARCHICAD to Twinmotion and Unreal.

  • Unreal Engine
  • AI NPC
  • ArchViz
2023 · Developer & Researcher

Echoes of Union Depot & Trinity Mission Church

A VR educational game and gamified virtual tours for historic preservation and public awareness, built at Texas Tech under Prof. Hadighi.

  • VR
  • 3DVista
  • Historic preservation

All projects

Games & Apps

Loot: things I built, shelved like a store. Equip one to feature it.

Games I play and love

Off-duty inventory: what I play when I am not building, plus the one I am counting the days for. Box art belongs to the publishers.

  • Rocket League box art Rocket LeaguePS5 Football with rocket cars. Easy to learn, endlessly deep. Played on PS5.
  • Astro Bot box art Astro BotPS5 Joyful, inventive and full of touch. Played on PS5.
  • GTA VI box art GTA VIPS5 · Can't wait Huge, satirical cities you can simply live in. Not released yet, and I am counting the days.
  • Mario Kart 8 Deluxe box art Mario Kart 8 DeluxeSwitch Perfect drifts and wild items. Played on Switch.
  • Astroneer box art AstroneerSteam · PC Terraform colorful planets with friends. Played on Steam · PC.
  • Need for Speed: Most Wanted box art NFS: Most WantedPC Street racing and a rivalry that matters. Played on PC.
  • Cyberpunk 2077 box art Cyberpunk 2077PS5 A neon city with stories worth getting lost in. Played on PS5.
  • Overcooked! 2 box art Overcooked! 2Switch Chaotic kitchens that test every friendship. Played on Switch.

Publications

The scroll archive: peer-reviewed articles, chapters and conference papers. Full list on Google Scholar

Journal articles & book chapters

  • 2026

    Beyond Representation: Conversational AI and Narrative Immersion in Architecture Accepted

    Varinlioğlu, Eshaghi, Vaez Afshar. In The Routledge Companion to Artificial Intelligence in Architecture (2nd ed.).

  • 2025

    Exploring the Role of Location-Based Games in Managing Tourist Destinations Under Climate Change Challenges: A Gap Analysis Review

    Mansourihanis, Hemmati, Afshar, Eshaghi, Varinlioğlu. Case Studies in the Environment.

  • 2022

    Pattern Analysis of Virtual Landscape within Educational Games

    Vaez Afshar, Eshaghi, Kim. Journal of Digital Landscape Architecture (Digital Landscape Architecture Conference 2022, Harvard Graduate School of Design), 435–442.

  • 2022
    First page of the Journal of Design Studio article.

    Around Water: A Research-Based Landscape Design Studio

    Aytaç, Aluçlu, Dalay, Vaez Afshar. Journal of Design Studio 4(spi 1), 35–50.

Conference papers

  • 2026

    Intelligent Avatars in Language Learning: Immersive Conversational AI Presented

    Durmaz, Vaez Afshar, Eshaghi. SOCALLT 2026 (Southern California Association for Language Learning Technology).

  • 2026

    Accessibility in Serious Games: Round Table Discussion Presented

    Graves, Wang, Vaez Afshar. Playful by Design 2026, UIUC.

  • 2026

    Playable Systems: Interdisciplinary Approaches to Games, Game-based Learning, and Situated Knowledge Presented

    Round table with Eshaghi and colleagues. Playful by Design 2026, UIUC.

  • 2026
    The Beneath the Stone research poster.

    Beneath the Stone: A Low-Resource Text-Based Design Framework for Ethical Digital Representation of Marginalized Heritage Sites Accepted

    Vaez Afshar, Shackelford. Ibero-American Society of Digital Graphics Conference 2026, Santiago, Chile.

  • 2026
    The DIGITAGE map of El Paso buildings.

    Situated Cartographies: Computational Methods for Surfacing Embedded Knowledge in Regional Architectural Heritage Presented

    Vaez Afshar, Hadighi. Arab Society for Computation in Architecture, Art and Design Conference 2026, Istanbul, Türkiye.

  • 2024
    Title slide of the eCAADe 2024 presentation.

    From Past to Present: A study of AI-driven gamification in heritage education

    Vaez Afshar, Eshaghi, Hadighi, Varinlioğlu. Education and Research in Computer Aided Architectural Design in Europe Conference 2024, Nicosia, Cyprus.

  • 2023

    Leveraging Landscape Architecture and Environmental Storytelling for Next-Generation Gaming Experiences

    Vaez Afshar, Eshaghi, Kim, Afshar. Arab Society for Computer Aided Architectural Design Conference 2023, Amman, Jordan.

  • 2023
    First page of the Echoes of Union Depot paper.

    Echoes of Union Depot: A virtual reality educational game for historic preservation and public awareness

    Vaez Afshar, Eshaghi, Hadighi. Education and Research in Computer Aided Architectural Design in Europe Regional International Symposium 2023, Tallinn, Estonia.

  • 2023
    Workflow diagram: collecting Steam reviews, managing the data and analyzing it.

    A Framework Proposal for Developing Historical Video Games Based on Player Review Data Mining to Support Historic Preservation

    Eshaghi, Vaez Afshar, Hadighi. Architectural Research Centers Consortium Conference 2023, Dallas, 297–305.

  • 2022
    First page of the SIGraDi 2022 paper.

    Online Footprint: A Serious Game for Reducing Digital Carbon Emission

    Ibero-American Society of Digital Graphics Conference 2022, Lima, Peru.

  • 2022
    Khan Game screenshot asking players to name the decorations in a caravanserai.

    GIS-Based Educational Game through Low-Cost Virtual Tour Experience: Khan Game

    Varinlioğlu, Vaez Afshar, Eshaghi, Balaban, Nagakura. Computer-Aided Architectural Design Research in Asia Conference 2022, Tokyo, 69–78.

  • 2021
    Screenshot of the SU water management game on a tablet.

    SU: A Serious Game for Water Management, Based on Istanbul

    Ibero-American Society of Digital Graphics Conference 2021, Brazil, 523–532.

  • 2021
    First page of the eCAADe 2021 paper.

    Evaluation of Learning Rate in Serious Game: Based on Anatolian Cultural Heritage Ivan Petrovic Prize

    Education and Research in Computer Aided Architectural Design in Europe Conference 2021, Novi Sad, Serbia, 273–280.

  • 2021
    The Sericum Via game map of Iran with a caravan route.

    The Sericum Via: A Serious Game for Preserving Tangible and Intangible Heritage of Iran Best presentation

    Arab Society for Computer Aided Architectural Design Conference 2021, Cairo, Egypt, 306–316.

  • 2021
    Screenshot of the freshmen orientation game on a phone.

    A Game-Based Tool for Freshmen Design Students During the Pandemic Distance Learning

    Symposium on Art and Design Education, Ankara.

Selected talks & posters

  • 2026
    APT 2026 Student Scholar Award card for the talk.

    From Carving to Digital Heritage: Capturing Material and Craft Knowledge with XR and Photogrammetry Awarded

    With Shackelford. Association for Preservation Technology International Conference, Indianapolis.

  • 2026
    The IGSC poster for the IMMERSE Symposium.

    IGSC: A Student-Led Hub for Immersive Computing at Illinois

    With Tiwari, Wang. Poster, IMMERSE Symposium, University of Illinois.

  • 2025
    Illustration of visitors in a museum gallery.

    Immersive Technology for Heritage: Exploring XR Adoption in U.S. Cultural Museums Awarded

    With Shackelford. Association for Preservation Technology International Conference, Providence.

  • 2025
    Map of the East North Central United States.

    Mapping XR Integration in Cultural Museums of the East North Central U.S. Awarded

    National Council for Preservation Education Annual Conference, Milwaukee.

  • 2024

    The Role of Video Games in Historic Preservation Education Awarded

    National Council for Preservation Education Annual Conference, New Orleans.

  • 2023
    3D-printed lattice models from the Venice Architecture Biennale work.

    Co-production of Liminal Spaces: Tectonics and Politics of Socio-Environmental Justice in Urban Thresholds

    Venice Architecture Biennale 2023, European Cultural Centre.

Recognition & teaching

Trophies, scholarships, and the classrooms where I played teacher.

Awards & fellowships

  • 2026

    Ethos of Care Fellowship

    Inaugural cohort, Spurlock Museum & Humanities Research Institute, UIUC

  • 2023–26

    APT International Student Scholar Award

    Seattle, Providence, Indianapolis

  • 2023–26

    NCPE Student Scholar Award

    Four consecutive years

  • 2021

    Ivan Petrovic Prize

    Best presentation by a young researcher, eCAADe

  • 2021

    Best Presentation Award

    ASCAAD, Cairo

  • 2019

    1st Prize, Startup Weekend

    ACCELERATION (Architect & Entrepreneur), Urmia

Grants & scholarships

  • 2026

    Herbert G. Schaefer Scholarship

    University of Illinois · $10,000

  • 2025

    Mary Jane Neer Scholarship

    University of Illinois

  • 2022–23

    Texas Tech scholarships

    Huckabee College, Payne, Louden, Sasser AIA, Robinson

  • 2021–23

    TÜBİTAK 1512 ESP-BIGG

    Online platform design tool for virtual landscape · $25,000

Teaching

  • 2026–27

    VRchaeology (GSD 282)

    Co-course creator & TA, Prof. Shackelford

  • 2026

    The Video Game Development Process (GSD 405)

    Teaching assistant, Prof. Cermak

  • 2022–23

    Texas Tech College of Architecture

    TA: Advanced Architectural Technology, Community Design & Development

  • 2025

    Workshop: Introduction to VR in Video Games

    3rd Playful by Design conference, UIUC

  • 2022

    Workshop: bo[AR]d GAME

    DigitalFUTURES: photogrammetry, materials and character design

Invited lectures

  • 2026

    Urban Talk with Silk Cities

    Invited talk: from architecture to XR and digital heritage

  • 2025

    Growing XR Development at Illinois: Inside the stu/dio

    IMMERSE Seminar Series

  • 2025

    From Presence to Playability: Immersion and UX in VR Gaming

    IMMERSE Seminar Series

  • 2022

    Gamification for Design Research

    MIT 4.550/4.570, Prof. Nagakura

Experience & service

Guild history: production, research and community roles.

Roles in industry and startups

  • 2024–2026

    Associate Producer & XR Lead

    Game Studies and Design stu/dio, University of Illinois (until August 2026). Associate Producer of Mo Sho (live-performance platform) and of VR Rocketry (opens in a new tab) (aerospace education), and XR Lead on VRchaeology (opens in a new tab). Scope, budget, QA and sponsor coordination.

  • 2023

    R&D Intern

    JHP Architecture / Urban Design, Dallas. Gamified ArchViz with AI in Unreal Engine.

  • 2021–22

    Co-founder & CTO

    OyuNest Digital Game and Design Technologies, İTÜ ARI Teknokent, Türkiye.

  • 2017–20

    Co-founder & R&D Team Leader

    ARTechi Startup: an augmented reality platform for architecture. Urmia Science & Technology Park, Iran.

Service and community

  • 2026–now

    Founder & Council Lead, IMMERSE Graduate Student Council

    Center for Immersive Computing, University of Illinois.

  • 2026

    Organizer, Global Game Jam UIUC site

    Game Studies & Design, University of Illinois.

  • 2024–now

    Web Master & Social Media Co-Manager

    National Council for Preservation Education (NCPE).

  • 2023–now

    DigitalFUTURES: Turkish-language team, workshops & technology coordinator

  • 2022–now

    Peer reviewer

    CHI 2027, GALA '26, eCAADe, CAADRIA, ASCAAD, SIGraDi, CAAD Futures, IJHCI, Behaviour & Information Technology, International Journal of Serious Games and others.

Skills

Game & XR

  • Unreal Engine
  • Unity
  • Twine
  • WebAR
  • Three.js / WebGL
  • 3DVista
  • Photogrammetry

Web & Data

  • Python
  • HTML / CSS / JS
  • Leaflet
  • RapidMiner
  • Octoparse
  • Processing
  • QGIS / ArcGIS

AI-assisted development

  • Claude
  • GPT
  • Copilot
  • Rapid prototyping
  • LLM-driven UX

Design & Production

  • AutoCAD
  • Twinmotion
  • Photoshop
  • InDesign
  • Jira
  • Trello
  • Agile

Let's talk

Open to Summer 2027 internships and full-time roles from mid-2028. Research collaborations, heritage and museum projects, and anything about XR and games are welcome too. Pick a channel below.

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